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myThings is a personalized retargeting provider whose solution enables online advertisers to create relevant, personalized online display ads (banners), in real time, for visitors who have left their website without completing a purchase, as they continue to surf the web. Personalized retargeting is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion. The company maintains that by reintroducing relevant product or service offers, users will greatly increase online purchases (conversions) and click through rates. Additional research from comScore follows this school of thought, demonstrating the retargeting can generate over 1000% increase in brand related searches. myThings was the first company in Europe to offer online retailers with a CPA based business model in which advertisers only pay for conversions. myThings also supports traditional CPM and CPC models. == History == Founded in 2005, myThings is in the online display advertising, e-commerce and affiliate marketing industry throughout Europe. myThings has offices in UK, France, Germany, Italy, Spain, Benelux and Japan. Its solutions are used by customers in 12 countries including Asia (China, Japan) and Eastern Europe. In 2010, myThings partnered with Affiliate Window〔(Affiliate Marketing – Affiliate Window – Affiliate Network )〕 to present the first CPA based affiliate retargeting solution on the market that integrates into advertisers' existing affiliate tags. The solution won the Econsultancy Award〔(Announcing the winners of the Econsultancy Innovation Awards 2010 )〕 in Affiliate Marketing in March 2011. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「MyThings」の詳細全文を読む スポンサード リンク
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