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National Thoroughbred Racing Association
The National Thoroughbred Racing Association (NTRA) is a broad-based coalition of American horse racing interests consisting of leading thoroughbred racetracks, owners, breeders, trainers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants.〔(【引用サイトリンク】url=http://www.ntra.com/ )〕 The NTRA has offices in Lexington, Kentucky., and Rye Brook, New York
Historically, it is the marketing departments of the individual tracks, not the national marketing campaigns, which have attracted a fan base. In 2012, the radio campaign by advertising agency, DeVito/Verdi, led to an increase in a younger, more affluent fan base, and won the Mercury awards for the best radio campaign.〔http://devitoverdi.vzaar.me/1210369〕
==History==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「National Thoroughbred Racing Association」の詳細全文を読む
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