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Nano-campaigning : ウィキペディア英語版 | Nano-campaigning
Nano-campaigning refers to an approach within Marketing communications, Public relations and Lobbying which uses personalised and product-specific or issue-specific tactics as the starting point for more extensive strategic campaigns. It is based on the principles of social psychology and is enabled by the application of social media technologies. ==First use of the term== The term was first coined by US marketer and blogger, Anne Holland, on her MarketingSherpa blog, in an article () of 6 October 2008.〔SherpaBlog: Nano-Niche Marketing: How to Beat the Recession (And Your Competition) More Easily http://www.marketingsherpa.com/article.php?ident=30857#〕 For Holland, the nano-campaign was the practical effect of the nano-niche marketing concept.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Nano-campaigning」の詳細全文を読む
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