|
Naver (Hangul: 네이버) is a popular sponsored advertisement portal in South Korea, owned by Naver Corporation. Naver was launched in June 1999 by ex-Samsung employees, and it debuted as the first Web portal in South Korea that used its own proprietary search engine. Among Naver's features is "Comprehensive Search", launched in 2000, which provides results from multiple categories on a single page. It has since added new services such as "Knowledge Search", launched in 2002. It also provides Internet services including a news service, an e-mail service, an academic thesis search service, and a children's portal. In 2005, Naver launched Happybean, the world's first online donation portal, which allows users to find information and make donations to over 20,000 civil society and social welfare organizations. According to comScore, Naver received 2 billion queries in August 2007, accounting for over 70% of all search queries in Korea,〔(South Koreans Connect Through Search Engine ), New York Times, 5 July 2007〕 and making it the fifth most used search engine in the world, following Google search, Yahoo!, Baidu and Bing.〔(61 Billion Searches Conducted Worldwide in August )〕 More than 25 million Koreans have Naver as the default browser start page. Naver launched its service in Japan in 2009, marking their first expansion out of Korea. In 2013, Lee Hae-jin, the chairman and chief strategy of Naver, saw his stake value hover above 1 trillion won (US$939.4 million) on the back of its messenger service LINE. ==History== The word "Naver" was derived from the word "navigate" and the suffix "-er" to mean "a sailor of the Web". Naver was incorporated in June 1999, launching the first South Korean search portal that used an internally developed search engine. In August 2000, it launched the "Comprehensive Search" service. which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, cafes, etc. This was five years before Google launched a similar offering with its "Universal Search." In July 2000, Naver was merged with Hangame, South Korea's first online game portal, and in 2001 changed its name to NHN, or Next Human Network. The combination of the country's top search engine and the top game portal has allowed NHN to remain South Korea's largest Internet company, with the top market capitalization among companies listed on KOSDAQ,〔(http://stock.naver.com/sise/sise_market_sum.nhn?sosok=1 )〕 in November 2008, NHN was transferred to the KOSPI market. In the early days of Naver operation, there was a relative dearth of webpages in the Korean language. To fill this void, Naver became an early pioneer in user-generated content through the creation of the "Knowledge Search(hangul: 지식인 검색)" service in 2002. In Knowledge Search, users pose questions on any subject, and select among answers provided by other users, awarding points to the users who provide the best answers. Knowledge Search was launched three years before Yahoo! launched its similar "Yahoo! Answers" service, and now possesses a database of over 80 million answer pages. Over the years, Naver has continued to expand its offerings, adding a blog service in 2005, local information search and book search services in 2004, desktop search in 2005, and the webtoon(webcomic) service in 2006. From 2005-2007 it expanded its multimedia search services, including music and video search, Internet phone service and mobile search. On January 1, 2009, Naver released its new interface. 1 April 2013, Naver launched Newsstand to pursue fairness. Because Naver launched Newsstand, every News organization is able to edit News articles that appear on Naver. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Naver」の詳細全文を読む スポンサード リンク
|