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Net-a-Porter is a high-fashion retailer that operates via a website designed in the style of a magazine. It was launched in London in June, 2000 by Natalie Massenet. Now a global operation, with multiple fashion retailing sites and some 2,600 employees, it is part of the Swiss holding company Richemont. The website garners approximately 2.5 million unique visits in internet traffic to their website every month. 〔http://www.net-a-porter.com/About-Us/Our-Company〕 ==History== Massenet is an American-born former fashion journalist with ''Women's Wear Daily'' and ''Tatler''. She developed the concept of a magazine in website format where users could 'click' to buy while trying to source product online for a fashion shoot. Having raised the £1.2m (approx $2m) start-up costs with the assistance of her then husband, Massenet launched the company from their flat in Chelsea. In the early days, the operation was so low-key that the company's black delivery boxes were stacked up in the bathtub. Initially, designers and investors were reluctant to support Net-a-Porter because it lacked a physical retail outlet. Massenet recalled the credibility gap in a 2013 interview in ''The Observer'': "They'd listen and they'd nod and then afterwards they'd say, 'Just tell me one more thing: where is your store?'" However, in 2001, Roland Mouret was persuaded to sell his collection via the website. By 2004, the same year in which it won best fashion shop at the British Fashion Awards, the company was profitable. In 2010, Massenet sold a majority stake in Net-a-Porter to Swiss designer goods holding company Richemont for an estimated £50m. She remains an investor and executive chairwoman. In 2014, retiring CEO Mark Sebba was sent off by employees in a popular viral video.〔http://abcnews.go.com/Lifestyle/company-bids-beloved-ceo-adieu-style/story?id=24805021〕 ==Current operation== At the time it was bought by Richemont in 2010, Net-a-Porter was valued at $533 million. The business continues to grow and in 2013 it retailed products from more than 350 designers, attracted more than two million monthly visitors to the site and an average spend of £500 (around $850). Brands it retails include Stella McCartney, Yves Saint Laurent and Diane von Furstenberg. Labels such as Alexander Wang, Yves Saint Laurent and RM by Roland Mouret have created capsule collections specifically for the site. Writing in ''The Observer'' in 2010, Eva Wiseman noted that being stocked by Net-a-Porter is becoming important to designers as it: "not only guarantees new customers but its () credibility gives a fashion brand value". As of September 2013, Net-a-Porter employed 2,600 people in the UK, US and Hong Kong, with further offices in Shanghai and fulfillment centres on the outskirts of three cities.〔 In August of 2014 CEO Mark Sebba stepped down. His employees produced a (video ) that went viral as an "Epic Sendoff."〔(VIRAL VIDEO: Epic sendoff for beloved boss ) ABC 〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Net-a-Porter」の詳細全文を読む スポンサード リンク
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