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Hayneedle
Hayneedle is an online retail company based in Omaha, Nebraska, USA. The company owns and operates hayneedle.com, an online specialty store with a focus on home products. Hayneedle currently employs over 500 people in the Omaha Metro area, Monroe, Ohio, and Riverside, California.
== History ==
Hayneedle began in 2002 with a single store, Hammocks.com. Over the next few years, the company opened dozens more online stores, each focused on one particular type of product, developing a portfolio of sites focused on home and patio furnishings. In 2005, the company unified under the name NetShops, and continued its rapid category expansion. By acquiring Duluth, Minn.-based Thralow, Inc. in 2006, the company gained key properties Telescopes.com and Binoculars.com, and underwent an internal restructuring.〔http://www.businesswire.com/news/home/20061116005849/en/Internet-Retailer-NetShops-Acquires-Binoculars.com-Telescopes.com〕 2007 saw another corporate restructuring, more niche website expansion, and the acquisition of GiftBaskets.com. By this time, NetShops had launched and operated hundreds of online specialty shops.
In 2009, the company unveiled its new brand and identity as Hayneedle.〔http://www.omaha.com/article/20090812/MONEY/708129984〕 The company's flagship website, hayneedle.com, is positioned as the place to find everything home, collecting many products and categories into one store. In the spring of 2014, all of the niche sites previously in operation under the Hayneedle, Inc. umbrella were rolled into the flagship, hayneedle.com, in an effort to offer everything home on one convenient site and further solidify the brand as a single, identifiable experience. A proprietary ecommerce platform enables the continual development and launch of new online businesses and product categories that the company recognizes as underserved in the retail market.
On October 15, 2010, Hayneedle opened The , a separate website on which the company staged limited-time sales of home products from designer brands at discounted prices. The site featured a limited-time, limited-quantity format, with 3 to 4 sales launching per day, each typically lasting 72 hours. The was a members-only website; membership was free. In 2013, The shifted emphasis and merged with Hayneedle to form the first Stylist in hayneedle.com's Style Gallery. The Style Gallery at hayneedle.com serves as a space for curated collections of furnishings and housewares focused on a number of different styles, each of which is categorized under a specific Stylist. Collections vary, but many reflect current trends within the marketplace and are intended to provide a convenient shopping experience as well as inspiration.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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