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Neuromanagement uses cognitive neuroscience, other life science, and technology to analyze economic and managerial issues. It focuses on exploring human brain activities and mental processes when people are faced with typical problems of economics and management. This research provides insight into human decision-making and other general social behavior. The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, and neuro-information systems. Neuromanagement was first proposed in 2006 by Professor Qingguo Ma,〔Q. Ma, X. Wang, Cognitive neuroscience, Neuroeconomics, and Neuromanagement, Management World 10 (2006) 139-149.〕 the director of Neuromanagement Laboratory of Zhejiang University. == Decision Neuroscience == Decision Neuroscience consists of the following aspects: * The neural basis of decision-making and behavioral preferences; * the brain activities during decision-making process; * decision-making modeling incorporated with the characteristics of brain activities; and * the neural basis of game theory and game modeling. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Neuromanagement」の詳細全文を読む スポンサード リンク
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