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NewEdge
NewEdge is an "innovation consultancy" which claims expertise in combining research, strategy, and design. NewEdge is headquartered in London, United Kingdom and Richland, Washington, United States. The company provides innovation functions and alignment for start-up to mature businesses with an emphasis on opportunity identification, development and execution.〔“Handwriting on the wall”. Washington Business People. Vol. 1, No. 1, August 2010. Retrieved on 3-2-2011 Washington Business People〕 NewEdge was formed in 2003 from two separate companies with a similar vision of innovation: NewEdge, (founded by Pam Henderson, Ph.D. in Richland, WA, USA) and The Brewery (founded by Paul Stead in London, UK). Both founders act as a co-CEO for NewEdge.〔“Handwriting on the wall”. Washington Business People. Vol. 1, No. 1, August 2010. Retrieved on 3-2-2011 Washington Business People〕 The 50-person staff is mostly strategists, researchers, and designers, with experience in graphics, products, packaging and Web site creation.〔() NewEdge Fact Sheet〕 == Innovation Breweries == The firm has additional locations in Seattle, WA; Pittsburgh, PA, and Chicago, IL. Both the headquarters contain "Innovation Breweries". Each "Innovation Brewery" has "confidential War Rooms" for clients to conduct workshops, research, ideation, and strategy planning. The firm also uses these spaces as focus group facilities.〔() NewEdge Fact Sheet〕
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