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Sitrion
Sitrion (formerly NewsGator Technologies) is a multinational software company headquartered in Denver, Colorado. Sitrion develops and markets mobility and collaboration software. It was founded in 2004 under the name NewsGator. It was initially a consumer company focused on RSS aggregation, before shifting its focus to the enterprise market. The company raised $12 million in funding in 2007 and acquired Tomoye in 2010. In 2013 NewsGator acquired Sitrion, and in 2014 chose to keep the same name.
==Corporate history==
Sitrion was founded as NewsGator in 2004 by Greg Reinacker and was initially self-funded. Mobius provided an undisclosed amount of Series A and Series B funding in the early 2000s. A third $6 million round of funding was raised in 2005. In 2005 the company acquired Bradbury Software, which developed a desktop application called FeedDemon and a CSS/xHTML editor called TopStyle.〔Jaques R. NewsGator snaps up FeedDemon. Information World Review (online ). June 2005;(214):8. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed May 31, 2014.〕 Another $12 million in funding was raised in December 2007, followed by $10 million in 2009. From 2004 to 2010 the company’s CEO was JB Holston.〔http://www.xconomy.com/boulder-denver/2014/05/08/10-things-to-know-about-ben-blackstone-and-colorados-gazelles/〕 In 2010 the company acquired Canada-based Tomoye, an enterprise community and collaboration computing vendor, primarily used by government organizations.〔
〕 Daniel Kraft became CEO & President in 2012.
In 2013, NewsGator acquired Sitrion, who was previously a business partner. In January of the following year the company changed its name to Sitrion, focusing on Sitrion’s business trajectory. Ron Miller stated, “The change was long overdue as the name hasn't reflected what the company does today for some time. NewsGator began years ago as a business RSS aggregator, hence the name, but it moved on from that long ago.”〔http://www.fiercecontentmanagement.com/story/newsgator-rebrands-sitrion/2014-01-21〕 While initially the purchase of Sitrion was intended to expand the product portfolio of NewsGator,〔http://www.nojitter.com/post/240163017/in-acquiring-sitrion-newsgator-hopes-to-make-the-mundane-more-fun〕 it then began focusing on selling social networking software to client companies (a business it had been in since 2007)—specifically Sitrion Social Workplace.〔http://www.informationweek.com/healthcare/leadership/childrens-hospital-of-philadelphia-embraces-social-collaboration/d/d-id/1127621〕 Kraft has stated that introducing social collaboration concepts can create a more invested staff, saying, “If you terminate nonproductive conversations, then you’re eliminating the ability to make the network a community people would like to belong to.”
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