|
Newspoll Market Research is an Australian market research and polling company, part owned by News Corp Australia. Its founding Managing Director was Solomon Lebovic who led the company from 1985 to 2005. Martin O'Shannessy has been CEO since late 2005. While Newspoll is well known for political polling, over 90% of Newspoll's activities are in commercial market research. Newspoll's surveys of voting intention are published exclusively in ''The Australian''. In addition, many organisations from both sides of the political divide and within the business community have commissioned public opinion polling from Newspoll. Newspoll opinion polls were instrumental in the GetUp! campaign to free David Hicks and also played an important role in industry campaigns to defeat the Mining Tax. Newspoll was established in 1985 as a joint venture between News Limited and Yann Campbell Hoare Wheeler, which later was purchased by Millward Brown during the 1990s leading to the current ownership structure. ==Historical comparison== Image:Pollchart-tpp-event.svg|Two party preferred polling between the 2004 election and 2007 election by Newspoll (1993-2007 ) (as published in ''The Australian'' newspaper), ACNielsen (1996-2007 ) (as published in ''Fairfax'' newspapers), Roy Morgan (1996-2007 ) and Galaxy (2004-2007 ). Image:Pollchart-ppm.svg|Preferred Prime Minister polling between the 2004 election and 2007 election by Newspoll (1987-2007 ) (as published in ''The Australian'' newspaper) and ACNielsen (1996-2007 ) (as published in ''Fairfax'' newspapers). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Newspoll」の詳細全文を読む スポンサード リンク
|