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Nuffnang
Founded in 2006, Nuffnang is Asia Pacific's first blog advertising community, managing around 1 million bloggers who generate 13 million page-views per day. Also, Nuffnang has grown into a global community of over 900,000 blogs. It now has offices in 7 cities around the world, including Singapore, Kuala Lumpur, Melbourne, Manila, Beijing, Bangkok and London.
Nuffnang was founded by Timothy Tiah and Cheo Ming Shen who came up with the idea of monetising through the use of bloggers during their student years. The founders raised $65,000 and started Nuffnang with 20 bloggers using its advertisement platform. After three days, 300 bloggers joined the Nuffnang network and after 30 days, 3000 bloggers were with Nuffnang. Xiaxue was one of the early Nuffnang bloggers and the initial success of Nuffnang has also managed to attract more bloggers which includes Dawn Yang, Cheeserland and Kenny Sia. By 2010, Nuffnang revealed to The Straits Times that they were generating $10 million in annual revenue.〔(【引用サイトリンク】title=Nuffnang Founder Story )〕 Some companies that Nuffnang has worked with includes Nokia, Nike, Walt Disney Pictures, Singapore Tourism Board and many more.
Nuffnang is managed under Netccentric Pte Ltd where the company is also running ChurpChurp (a social influencer network), Jipaban (an e-commerce site), Ripplewerkz (a web design studio) and NuffnangX (a mobile blog reader). As a whole, the group has over 160 staff across the countries they are situated in.
==Business Model==
Nuffnang uses a revenue share model and acts as the middleman between advertisers and bloggers, putting them in contact with each other. This is based on the blogger's popularity, readership and hits which are tracked by the web analytics of their blogs. Nuffnang sign up bloggers and plan out an integrated social media advertising campaign. When there is an advertiser that wants to put up a specific ad, the advertiser will pay Nuffnang and Nuffnang will then give a cut to the bloggers 〔(【引用サイトリンク】title=Middlemen of the new age )〕 where they will be paid based on per unique visitor. However, these Nuffnang ads are not available 24/7 to the publisher of the online advertising community, as compared to Adsense which is available all the time.〔(【引用サイトリンク】title=A Nuffnang Review )〕
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