|
Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewership numbers for television and radio outlets in Canada. == History == Numeris was founded by the Canadian Association of Broadcasters on May 11, 1944 as the Bureau of Broadcast Measurement. In 1964, it became the first ratings service in the world to introduce computerized sample selection. In 2004, the organization began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement.〔 In 2008 and 2009, it was named one of Greater Toronto's Top Employers by Mediacorp Canada. The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, BBM sued Canadian technology company Research in Motion for trademark infringement, for using the "BBM" acronym to refer to its BlackBerry Messenger service. The organization alleged that it had received phone calls from users who believed that they were affiliated with RIM. RIM objected to the lawsuit, arguing that both companies were in unrelated industries. The suit was dismissed in 2012 by Canadian federal courts as being without merit. BBM Canada ultimately chose to adopt a different name.〔 On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency Cundari, along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.〔(【引用サイトリンク】url=http://www.marketingmag.ca/media/bbm-canada-rebrands-as-numeris-117814 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Numeris」の詳細全文を読む スポンサード リンク
|