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OGSM
Objectives, goals, strategies and measures (OGSM) is a strategic planning process that provides clear goals and identifies the strategic choices to achieve them. It defines the measures that will be followed to assure that goals are met and helps groups work together toward common objectives, across functions, geographical distance and throughout the organization. OGSM’s origins can be traced back to Japan in the 1950s, stemming from the process and strategy work developed during the Occupation of Japan, post-World War II. It has since been adopted by many Fortune 500 companies. In particular, Procter & Gamble uses the process to align the direction of their multinational corporation around the globe.〔(【引用サイトリンク】title=Wielded Properly, ArchPoint's OGSM Process aligns every element of your business—and improves execution )〕〔(【引用サイトリンク】title=Standard Model Marketing Strategy (OGSM) )〕
==Purpose==
The OGSM framework forms the basis for strategic planning and execution as well as a strong management routine that keep the plan part of the day-to-day operations. It aligns the leaders to the objective of the company, links key strategies to the financial goals, and bring visibility and accountability to the work of improving the capabilities of the company. Due to the concise format (usually one page) and simple color-coding to signal progress, OGSM allows for quick management by exception of any underperforming activity. And finally, it is simple, robust and developed as a team.
OGSM is designed to identify strategic priorities, capture market opportunities, optimize resources, enhance speed and execution, and align team members.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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