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OrderUp
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OrderUp : ウィキペディア英語版
OrderUp

OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides the ordering technology and customer service support.〔(【引用サイトリンク】url=http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html )
== History ==

OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.〔(【引用サイトリンク】url=http://www.wearecentralpa.com/story/psu-grads-make-ordering-out-even-easier/d/story/fuXpIn5zjEOWSUMX38_vFw )〕 In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets. The company used $1.5 million in investments to facilitate growth into small markets.
OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers.〔(【引用サイトリンク】url=http://streetfightmag.com/2011/08/02/localup-solutions-restaurateurs/ )
Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities These licensees white-labeled the technology and ran the everyday operations.〔
LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand.〔 OrderUp is one of the first companies to provide a digital franchise in order to target local markets.〔
In August 2014, the company announced a $7 million Series A investment round focused on growing its technical team and expanding its delivery service nationally.
In July 2015, Groupon acquired the company.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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