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Outbrain
Outbrain is a content discovery platform whose content marketing module offers to help Internet publishers increase web traffic by presenting them with relevant website links.〔(Boyd, E.B. "Outbrain's Content Recommending Ways Seduce Readers To Stick Around". 14 Dec 2011. )〕 It provides recommendations for several media types, including online, news, video,〔("Outbrain for Video". 2012. )〕 and mobile.〔(Galai, Yaron "Introducing Outbrain for Mobile". 3 Aug 2011. )〕
==Products==
Content publishers seek to attract and retain visitors as their revenue is generally generated through advertising. Outbrain uses behavioral targeting to recommend interesting articles, slideshows, blog posts, photos or videos to a reader, rather than relying on a more basic "related items" widget. This is done to encourage the reader to stay on the site, increasing engagement and generating an increase in advertising revenue.
Outbrain claims to be installed on more than 35,000 websites,〔("Outbrain Technology Analysis" ), SimilarTech〕 and that it serves over 150 billion recommendations and 15 billion page views per month. Outbrain claims its recommendations reach over 87% of US Internet users.〔(March 2013. )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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