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Overchoice
Overchoice, also referred to as "choice overload",〔(Paul Whitmore, 2001, http://www-psych.stanford.edu/ )〕 is a term describing a cognitive process in which people have a difficult time making a decision when faced with many options. The term was first introduced by Alvin Toffler in his 1970 book, ''Future Shock''. 〔Thomas W. Simon, ''Democracy and Social Injustice: Law, Politics, and Philosophy'', Rowman & Littlefield, 1995, ISBN 0-8476-7938-1, (Google Print, p.143 )〕 ==Psychological process== The phenomenon of overchoice occurs when many equivalent choices are available. 〔 Making a decision becomes overwhelming due to the many potential outcomes and risks that may result from making the wrong choice. Having too many equally good options is mentally draining because each option must be weighed against alternatives to select the best one. The satisfaction of choices by number of options available can be described by an inverted “U” model.〔Shah, A. M., & Wolford, G. (2007). Buying behavior as a function of parametric variation of number of choices. Psychological Science, 18, 369-370. doi:10.1111/j.1467-9280.2007.01906.x〕 In this model, having no choice results in very low satisfaction. Initially more choices lead to more satisfaction, but as the amount of choices increases it then peaks and people tend to feel more pressure, confusion, and potentially dissatisfaction with their choice. Although larger choice sets can be initially appealing, smaller choice sets lead to increased satisfaction and reduced regret. Another component of overchoice is the perception of time. Extensive choice sets can seem even more difficult with a limited time constraint. Examples of overchoice include increased college options, career options, and perspective romantic relationships. Many of these increased options can be attributed to modern technology. In today's society we have easy access to more information, products and opportunities.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Overchoice」の詳細全文を読む
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