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}} ''Parafora'' (Greek: ''Παράφορα'', ; English: ''Madly'') is the 13th studio album by Greek recording artist Sakis Rouvas and 15th album overall. It was released by Minos EMI in Greece and Cyprus on 14 December 2010 and distributed digitally ten days later to all Eurozone countries and elsewhere. Along with the standard retail edition, a special edition was also sold, which included a bonus pictorial fan magazine with lyrics. Recording dates for the album lasted over one year and concluding in November 2010. Rouvas collaborated with several songwriters and producers, including previous collaborators Dimitris Kontopoulos and Natalia Germanou and the rest mostly new collaborators, including recent hit makers Freakchild, Playmen, and Beetkraft. Rouvas continues to serve as executive producer and financier, a role he had adopted since 2006. The release offers new sounds and themes for Rouvas, while still focusing on his established pop, rock, and electronic genres. There are a total of 15 tracks as well as four music videos of the first three singles all on an Enhanced CD. The album was inspired by Rouvas' upcoming 20th anniversary as an entertainer in 2011; he drew inspiration from his experiences, the relationship with his fans, and the music and messages he had created during the past two decades and combined all of these elements into one album, which he described as the best of his career. The album represents the turn Rouvas is taking in the next phase of his career. Trident resumed its role as album sponsor and in promotion held a contest, the largest ever of its kind in Greece. Samples of the songs were uploaded by Rouvas leading up to the release, causing unprecedented traffic on the internet for such uploads by a Greek artist. The initial reaction from the mass consumer audience and professional music critics was largely favourable. Rouvas supported the album through his winter 2009–2010 resident show The S Club, a spring 2010 summer resident show at Politia Live Clubbing and a simultaneous national tour, as well as his 2010–11 resident show Face2Face. He later embarked at The S Club at Thalassa in 2011 and Underworld S Club at Athens Arena in 2011–2012. ''Parafora'' debuted at number two on the Greek IFPI Top 75 Albums and topped the chart for two consecutive weeks. It has so far spent ten non-consecutive weeks in the top ten. After one week of sales it was announced by Rouvas himself that the album's initial shipments were enough to warrant a double platinum certification. The album sold thousands of digital copies and became the most successful albums of the year. It is awaiting a multi-platinum certification on 7 December 2011. Prior to its release, the album had already generated three chart-topping singles: "Spase To Hrono", "Emena Thes", and the title track, while "I Dio Mas" followed and "Nekros Okeanos" was confirmed as a future single. "Kalokairi Kai Fos" was also released as a promotional single while "Gia Mas" also charted. The album and its singles have earned Rouvas several awards. The first single was nominated for a record-breaking five MAD Video Music Awards, winning three—including Artist of the Year—and a Balkan Music Award. Rouvas also won an MTV Europe Music Award and two Status Men of the Year Awards, while he won three MAD Video Music Awards in 2011, including the two most coveted prizes, Video of the Year and Artist of the Year for "Parafora" and "I Dio Mas", respectively. ==Conception and development== ''Parafora'' is Rouvas' 13th studio album and first since ''Irthes'' (2008). Intentions to release the album became apparent after a contest held by one of his sponsors, Trident. Recording for the album began in the fourth quarter of 2009 with "Spase To Hrono" and spanned over one year. The last track was recorded on 15 November 2010 and the album recording was finished in its entirety one day later; Rouvas revealed his excitement via Twitter, stating that "I just finished recording the best album of my career!" The album's title and cover were revealed on 10 December 2010. For his previous album, ''Irthes'', Rouvas collaborated almost exclusively with Dimitris Kontopoulos, who was also commissioned to write all three of Rouvas' candidate songs for his participation in the Eurovision Song Contest 2009, as well as the composer and producer of his album, with the exception of one track. Working namely with one main composer is something that Rouvas had not done since ''Kati Apo Mena'' (1998) and not completely exclusively since ''Tora Arhizoun Ta Dyskola'' (1996). For ''Parafora'', Rouvas reverted to using several songwriters and producers. The majority of the songwriters and producers are new collaborators and recent hit makers relatively new to the music industry. Kontopoulos, who first collaborated with Rouvas for ''To Hrono Stamatao'' (2003), resumed his role as a composer, producer, arranger, programmer, and instrumentalist, with eight contributions to the album, including the singles "Spase To Hrono" and the title track.〔 Others who have never previously collaborated with Rouvas include Playmen, Beetkraft, Antonis Skokos, Greek-German Leonidas "Freakchild" Chantzaras, who composed "Nekros Okeanos" and produced "Emena Thes", and Dimitris Fakos who wrote both its music and lyrics. Songwriters who exclusively contributed lyrics to the album include Natalia Germanou, who first collaborated with Rouvas on ''Min Andistekese'' (1992), Pigi Konstantinou and Giannis Rentoumis who first collaborated with the artist on ''Irthes'', and new collaborators Sunny Baltzi, Vagia Kalantzi, and Nikos Kostidakis, who wrote "Parafora".〔 Shortly after the release of the title track a controversy arose between its songwriters following an article published by Love Radio revealing that Kostidakis was actually lyricist Nikos Moraïtis under the alias of his mother's maiden name. Love Radio alleged that Moraïtis, best known for his collaboration with Cypriot artist Michalis Hatzigiannis, was forced to use the alias as he was intent on being part of Rouvas' new album project but could not as he had made a deal with Hatzigiannis not to write for any other artist until after the release of his album, ''To Kalitero Psema'', which was slated for release around the same time as Rouvas' album. Moraïtis responded to Love Radio, revealing that he was in fact Kostidakis, but denying that he had a secret deal with Hatzigiannis or that he wanted to collaborate with Rouvas and stated that he had never done so due to artistic differences. He further alleged that Kontopoulos had not received permission from him to give it to Rouvas. However in the album's liner notes, he is not credited under his alias but rather under his actual name. Sakis Rouvas Music continues to have creative and financial control over the production, a role which it has assumed since ''Iparhi Agapi Edo'' (2006). Rouvas revealed that the album was created with his upcoming 20th anniversary in September 2011 in thought. The content was inspired by his relationship with his fans, experiences, and music and ideas he had created the past two decades, all merging into one album. Furthermore, the album represents a turn in his career into the next phase.〔Sakis Rouvas ''Parafora'' (2010) liner notes. Minos EMI〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Parafora」の詳細全文を読む スポンサード リンク
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