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Parse.ly
Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform. Parse.ly built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers.
==Overview==
Parse.ly is a content optimization platform for online publishers. Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled. In addition to providing site analytics, Dash can show users what topics are people are resonating with across the web through their webwide trends interface.
Parse.ly Team believes that the modern equivalent of the Gutenberg Press in the web era isn't a content management system; it is a keen understanding and application of data.They also believes that media companies can win in digital if they smartly partner for their technology, and pick a platform that is data-driven to the core. Then, they can have their internal teams focus on what they do best -- creating compelling stories for their audiences.
Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in Philadelphia and launched its first product, Parse.ly Reader, in September 2009.
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