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Pepsodent is a brand of toothpaste with a minty flavour derived from sassafras. The brand is owned by Unilever, except in the US and Canada. Since 2003 the rights to the brand in those two nations are owned by Church & Dwight. ==History== Pepsodent toothpaste was introduced in the USA in 1915 by the Pepsodent Company of Chicago. The original formula for the paste contained pepsin, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name. In the 1930s a massive animated neon advertising sign, featuring a young girl on a swing, hung on a building in Times Square in New York City. (This ad was re-created for the climax of the 2005 film ''King Kong''.) Following the acquisition of the Pepsodent Company by Unilever in 1944, sales of Pepsodent in the UK increased rapidly, more than doubling between 1944 and 1950. The company outgrew its original factory in Park Royal, and the manufacture of the product was moved to the factory of another Unilever-owned toiletry manufacturer, Joseph Watson and Sons of Whitehall Road, Leeds, in 1951. Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent plummeted. Today Pepsodent is a “value brand” marketed primarily in discount stores and retails for roughly half the price of similarly sized tubes of Crest or of Colgate. The product was discontinued in South Africa in 1974 but was revived in 1976 with a new ad slogan "Gets Your Teeth Their Whitest" featuring celebrity endorsers Rita Moreno, Steve Lawrence, and others. The popular slogan was also changed in South Africa to "You'll wonder where the dullness went / when you polish your teeth with Pepsodent". Pepsodent is still sold as a Unilever property in all markets except the United States and Canada. In Vietnam, Pepsodent is called P/S. In 2013, Pepsodent was ranked 201st among India's most trusted brands according to the Brand Trust Report 2013 India study, a research conducted by Trust Research Advisory. According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands. Pepsodent's parent company Hindustan Unilever was ranked 47th in the Trust Report 2014. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pepsodent」の詳細全文を読む スポンサード リンク
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