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Perka
Perka is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Perka provides interactive loyalty marketing solutions for businesses. The technology that Perka is built upon works on mobile phones via app or SMS (text messaging) and allows merchants to reward customers for frequent purchases. Perka also serves as a direct-marketing platform and analytics tool.〔TechCrunch ("Bringing Punch Cards Online, Perka Launches A Nifty Loyalty Platform For Small Businesses" )〕 Perka fits into the category of (mobile loyalty ), a modern type of loyalty program.
The company is headquartered in Portland, OR and New York City.
== Market Position ==
In 2013, Perka was listed in Fast Company's Top 10 Most Innovative Companies in Local review.〔Fast Company () "The World's Top 10 Most Innovative Companies in Local"〕 Expansion both domestically and internationally - including Canada, the U.K., Latin America, Australia, and Africa - has registered Perka as a notable company in digital marketing.〔The Wall Street Journal () "Perka Celebrates Two-Year Anniversary of Fast-Growing Mobile Marketing and Customer Loyalty Platform"〕〔The New York Times: Small Business Blog () "A Customer Loyalty Program"〕 With the introduction of enterprise features in mid-2013, including a full API, Perka integrates with national brands such as Virbac’s (More Smiles Program ), regional brands such as (The Melt ), and more than 1,000 other businesses.〔getperka.com/where () Map〕 First Data, the global payment processing company, acquired Perka in October 2013. Perka now operates as an autonomous subsidiary and is run by the same executives and product-development team as when the company was founded.〔Wall Street Journal Digital Technology () "First Data Acquires Cardless Customer Loyalty Startup Perka"〕
One major differentiator among loyalty software relates to what actions a customer can earn rewards for. Some offer rewards for visiting a store - without the requirement of making a purchase - while others, including Perka, reward customers only when a purchase is validated at the point of sale.〔Entrepreneur () “4 Apps for Increasing Customer Loyalty”〕 Originally designed primarily for coffee shops with a “buy 10 get 1 free” model similar to Starbucks' (rewards program ) which is one of the most prominent digital loyalty programs in the US,〔Business Week () “Starbucks Expands Its Loyalty Program to Grocery Stores”〕 Perka has since expanded and now also offers a flexible points-based version that is geared toward more diverse types of businesses.〔Yahoo Finance () “Perka Rolls Points-Based Mobile Loyalty Service for Retail Business”〕
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