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Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof.〔(【引用サイトリンク】url=http://www.businessdictionary.com/definition/persuasion.html )〕 Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using one's personal or positional resources to change people's behaviors or attitudes. Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion.〔Schacter, Daniel L., Daniel T. Gilbert, and Daniel M. Wegner. "The Accuracy Motive: right is better than wrong-Persuasion." Psychology. ; Second Edition. New York: Worth, Incorporated, 2011. 532. Print,〕 ==Brief history== Persuasion began with the Greeks, who emphasized rhetoric and elocution as the highest standard for a successful politician. All trials were held in front of the Assembly, and both the prosecution and the defense rested, as they often do today, on the persuasiveness of the speaker.〔Ancient greece〕 Rhetoric was the ability to find the available means of persuasion in any instance. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: # truth and justice are perfect; thus if a case loses, it is the fault of the speaker # it is an excellent tool for teaching # a good rhetorician needs to know how to argue both sides to understand the whole problem and all the options, and # there is no better way to defend one’s self. Aristotle's rhetorical proofs: #ethos (credibility) #logos (reason) #pathos (emotion) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Persuasion」の詳細全文を読む スポンサード リンク
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