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Phubbing : ウィキペディア英語版
Phubbing

Phubbing is a term coined as part of a campaign by Macquarie Dictionary to describe the habit of snubbing someone in favour of a mobile phone. In May 2012, the advertising agency behind the campaign—McCann Melbourne—invited a number of lexicographers, authors, and poets to coin a neologism to describe the behaviour. The term has appeared in media around the world, and was popularized by the Stop Phubbing campaign created by McCann.
==Stop Phubbing campaign==
The Stop Phubbing campaign site, and related Facebook page, was part of an elaborate public relations effort designed to promote the Macquarie Dictionary of Australia. In the media, the website was originally credited to an Australian college student named Alex Haigh, who had been interning at McCann and was subsequently hired. A film, titled ''A Word is Born'', describes the entire process and serves as an ad for the dictionary.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Phubbing」の詳細全文を読む



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