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PlayJam is an interactive casual games network, available across digital TV, mobile and online platforms.〔iStockAnalyst, 8 January 2010 (Could PlayJam be the Biggest Thing in Gaming? )〕 PlayJam emerged during dawn of the digital TV era as a side project of London-based visual media company Static 2358. Static’s artists, designers and programmers started producing casual games to work on set top boxes and PlayJam launched in 1999 on CanalSat in France and Sky Digital in the UK as one of the first ever interactive television broadcast channels. PlayJam soon became one of the most highly rated brands on digital TV, with its parent company delivering interactive television services for clients such as the BBC,〔BBC, 3 March 2003, (Static 2358 invites Viewers to Challenge the Experts of Radio Times )〕 Glaxo SmithKline,〔Campaign, 4 May 2001 (Glaxo SmithKline to place Aquafresh ad in PlayJam TV game )〕 pop band Gorillaz,〔Guardian, 19 February 2003 (Gorillaz take to TV with interactive show )〕 ITV〔New Media Age, 22 June 2006 (ITV launches World Cup interactive quiz tie-in )〕 and Channel 4. Static and PlayJam were sold to Open TV for $68 million in 2001. The interactive games platform has since appeared on millions of digital TV homes throughout the US,〔TMCnews, 15 January 2004 (PlayJam launches on Echostar's Dish Network to over 7 Million Homes in US )〕 Europe, Asia and Africa. Founder Jasper Smith re-acquired Static from Open TV in 2008,〔Rapid TV News, 7 May 2008 (BSkyB a quarter of Open TV revenues )〕 believing the quantum shift to internet connected TVs would allow PlayJam to become one of the world’s pre-eminent games networks.〔Digital Spy, Andrew Laughlin, 26 January 2010 (PlayJam targets the rebirth of interactive TV )〕 The company has recently secured distribution deals with Apple, Sony, Samsung, LG, Panasonic, Western Digital and online gaming platforms to add to its network of digital TV homes around the world and online,.〔itvt, 11 January 2010 (PlayJam announces multiple distribution partners for Connected TV Games Service )〕〔(Venturebeat, 12 April 2011 )〕 PlayJam aims to create a ‘connected’ games network over the next few years, delivering a more integrated and accessible user experience alongside a cross-platform reward scheme to fuel further frequent and loyal usage.〔(Screen Digest 15 April 2011 )〕 During the last 5 years, PlayJam has generated over 8 billion downloads from its library of 550 free, play-to-play and skill-based titles.〔 PlayJam's SDK enables other games developers to publish titles to this platform, most recently Relentless〔(Gamasutra 10 May 2011 )〕 and Puzzler Media〔Digital Spy 1 June 2010 ( PlayJam offers free games on Sky )〕 In January 2010, PlayJam became a founder member of the Connected TV Game Forum, alongside Accedo Broadband, Betfair, Rallypoint and Two Way Media.〔Digital TV Europe, 7 January 2010, (PlayJam launches connected games network )〕 Aiming to galvanise a common approach to gaming requirements for connected TV devices including functionality, features and open standards, the forum’s members view online games as a major driver in the multiplatform digital entertainment arena, attracting 38% of Internet users and generating billions of downloads via mobile and digital TV platforms. The Forum believes such games will act as '"a prime motivator for consumers to connect their TV's to the Internet."'' In October 2011, PlayJam secured $5 million investment from GameStop Digital Ventures, Adobe Ventures, Endeavour Ventures and the Angel CoFund to fuel further growth and capitalise on the smart TV market.〔Digital Spy, 25 October 2011, (PlayJam secures $5M funding for global expansion )〕〔Venturebeat, 25 October 2011, (Smart TV gaming startup PlayJam raise $5M round )〕〔TechCrunch, 6 September 2013 (Now UK Nationwide, The £100M Angel CoFund Is Able To Super-Charge Angel Syndicates )〕 The company has recently partnered with a number of games developers including GameHouse, First Star Software, Relentless Software, Slingo and Puzzler to distribute popular titles across its network.,.〔paidContent:UK January 6, 2012, (PlayJam adds Games )〕〔itvt, October 4, 2011 (PlayJam, Relentless, Slingo )〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「PlayJam」の詳細全文を読む スポンサード リンク
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