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Playboy Enterprises, Inc. is an American privately held global media and lifestyle company headquartered in Beverly Hills, California. It was founded by Hugh Marston Hefner to initially manage the ''Playboy'' magazine empire. The company is structured with two primary business segments: Media (which manages content for print, digital, social, mobile, TV and radio platforms) and Licensing (which licenses the Playboy name, Rabbit Head design and other trademarks, logos and images for use in connection with consumer goods, venues and events). The company also owns and operates the iconic Playboy Mansion property in Los Angeles, California.〔(【引用サイトリンク】 title=The New (Old) Playboy )〕 Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of content, products and high-profile events that embodies both “eroticism and fine art.”〔(【引用サイトリンク】 title=To Playboy magazine, sophistication is the new sexy )〕 The Playboy rabbit logo is one of the most widely recognized and popular brands in the world. Sales of ''Playboy'' magazine peaked in 1972 at over 7 million copies.〔(【引用サイトリンク】title=The Girls Next Door )〕 Today, ''Playboy’s'' 5.6 million readers continue to rank it #1 for being one of their favorite men’s monthly magazines.〔(【引用サイトリンク】 title=Gfk MRI )〕 The company now derives over 40 percent of its revenues from its media division, and about half of the revenue comes from the licensing of consumer products.〔(【引用サイトリンク】 title=Rebuilding Playboy: Less Smut, More Money )〕 Playboy Enterprises, Inc. is based in Beverly Hills, California, having closed its former headquarters in the top office floors of 680 N. Lake Shore Drive in Chicago, Illinois in April 2012.〔(【引用サイトリンク】 title=Playboy's Move to Los Angeles Set for April 30 )〕 In January 2013, the company said it employed 165.〔 ==Brief history== Playboy Enterprises was created in 1953 as the ''HMH Publishing Co., Inc.'' for the purpose of publishing ''Playboy''. The business quickly expanded and began to develop and distribute a wider range of adult entertainment. It went public in 1971. Christie Hefner, daughter of Hugh Hefner, was the President from 1982, and Chairman of the Board and Chief Executive Officer from 1988, until she left the company in 2009. ''The Age'' reported in October 2008 that, for the first-time ever, Hugh Hefner was selling tickets to his celebrity-filled parties to offset his cash-flow problems due to setbacks Playboy Enterprises has suffered, including decreasing ''Playboy'' circulation, decreasing stock value, and ventures that have yet to turn a profit.〔(Party's over for Playboy king Hugh Hefner ) ''The Age'' October 18, 2008. Accessed 30 October 2008.〕 Christie Hefner released a memo to employees about her efforts to streamline the company's operations, including eliminating its DVD division and laying off staff.〔(Playboy Enterprises Does Restructuring; Shutting DVD Division For Online Focus; 80 Positions Will Go ) Yahoo! Finance 15 October 2008. Accessed 30 October 2008〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Playboy Enterprises」の詳細全文を読む スポンサード リンク
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