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Pop-Tarts is a brand of rectangular, pre-baked, convenience food toaster pastries that the Kellogg Company introduced in 1964. Somewhat similar to a contemporary English mince pie tart, Pop-Tarts have a sugary filling sealed inside two layers of rectangular, thin pastry crust. Most varieties are also frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside foil packages, and do not require refrigeration. Pop-Tarts is Kellogg's most popular brand to date in the United States, with millions of units sold each year. They are distributed mainly in the United States, but also in Canada, Finland, the United Kingdom, Ireland and New Zealand. Pop-Tarts was discontinued in Australia in 2005 and brought back in 2014 with two flavors: Strawberry Sensation and Chocotastic. Pop-Tarts are produced in dozens of flavors, plus various one-time, seasonal, and "limited edition" flavors that appear for a short time.〔(【引用サイトリンク】publisher=Kelloggs Company )〕 Similar to Pop-Tarts is the Toaster Strudels brand, which launched in 1985 and are now a major competitor, in that they are about the same size and shape and are intended as a breakfast food and snack that is warmed in a bread toaster. However Pop-Tarts, being based on tart-style pastries, are thinner, do not need to be refrigerated, and the crust has very different texture and flavor. Toaster Strudel is based on a strudel-style pastry; additionally, the icing melts at a much lower temperature and is user-applied.〔(【引用サイトリンク】 title=Pop Tarts vs Toaster Strudel )〕 == History == Post adapted its process for enclosing food in foil to keep it fresh without spoiling—first used for dog food—to its new toaster-prepared breakfast food. Intended to complement its cold cereals, Post announced its new product to the press in 1963, giving them the name "Country Squares". Because Post had revealed Country Squares before it was ready, Post's biggest competitor, Kellogg, was able to develop its own version in six months. The product, advertised by an animated, anthropomorphic toaster named Milton, became so popular that Kellogg could not keep up with demand.〔(【引用サイトリンク】 publisher=Whole Pop Magazine )〕 Originally not frosted when first introduced in 1964, it was later determined that frosting could withstand the toaster, and the first frosted Pop-Tarts were officially released in 1967. The first Pop-Tarts came out in four different flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant.〔 As of 2015, there is a wide variety of Pop-Tart flavors, including chocolate chip, s'mores, raspberry, and peanut butter. In 1992, Thomas Nangle sued Kellogg for damages after his Pop-Tart got stuck and caught fire in his toaster. The case gained wider notoriety when humor columnist Dave Barry wrote a column about starting a fire in his own toaster with Pop-Tarts. In 1994, Texas A&M University Corpus Christi professor Patrick Michaud performed an experiment showing that, when left in the toaster too long, strawberry Pop-Tarts could produce flames over a foot high.〔(【引用サイトリンク】 url=http://www.pmichaud.com/toast/ )〕 The discovery triggered a flurry of lawsuits. Since then, Pop-Tarts carry the warning: "Due to possible risk of fire, never leave your toasting appliance or microwave unattended." Pop-Tarts were introduced with fairly substantial marketing to the United Kingdom in the early 1990s, although they have failed to replicate their U.S. success. In 2001, the United States' military airdropped 2.4 million Pop-Tarts in Afghanistan during the US invasion.〔Colin, Chris & Pott, Carol. ''The Blue Pages''. Sausalito, California: PoliPointPress, 2006, p. 69. ISBN 0-9760621-1-9.〕 In 2004, Pop-Tarts received a new advertising campaign titled "Crazy Good".〔(【引用サイトリンク】 title=How Crazy Good Revitalized The Pop-Tarts Brand )〕 Characters that appeared often were a singing lizard and a group of kids, dubbed "crazy-good kids", who commonly frightened the Pop-Tarts and caused them to be eaten or chased away. The ads employ squiggly animation, surrealist humor, and non sequitur, all of which bear a strong resemblance to the signature work of animator Don Hertzfeldt. One "crazy-good kid" in particular bears strong resemblance to Billy in Hertzfeldt's Billy's Balloon. However, Hertzfeldt was not involved in any way with these advertisements and in 2006 was considering possible litigation for stealing his work. In 2010, a temporary Pop-Tarts store opened in New York City. It closed on December 31, 2010. , sales of Pop-Tarts had increased for 32 straight years. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pop-Tarts」の詳細全文を読む スポンサード リンク
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