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Poptent : ウィキペディア英語版
Poptent

Poptent was a Philadelphia, PA-based social video marketing company that specialized in crowdsourcing of original and authentic video content for brands, marketers, and agencies. The company managed over 75,000 independent filmmakers across 150 countries who responded to Poptent's client requests for video content. Poptent also provided access to its web-based video project management platform as a SaaS model for agencies, publishers, multi-channel networks (MCNs), and other large producers of video content.
In early 2015, Poptent merged with the European crowdsourced video site Userfarm to form Vizy, the "undisputed largest community of video professionals in the world." Shortly after Vizy.com went live, Userfarm cancelled the merger and shut down the new site.
Without Userfarm's support, Poptent was unable to continue operations or pay their existing debts. The company shut down Poptent.net on June 25, 2015.
==History==

Poptent was founded in February 2007 by Rick Parkhill, who was inspired by how easy it was for his 12-year-old son to create his own music videos. Poptent started with a network of 2,000 videographers, who would compete to create videos for a $1,000 prize. Poptent's first client was Nestle, who hired Poptent to create an ad for its 100 Grand Bar.

In April 2012, the company launched Poptent Productions, as a faster, more cost effective option for large national brands to gain access to video talent. The top producers from Poptent's provider network are hand selected for projects.〔
The crowdsourcing video concept and Poptent gained additional exposure with the production of a video for Southern Comfort which started getting national coverage during the 2012 NBA playoffs.
The piece was created by Fort Wayne, IN-based RezFX.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Poptent」の詳細全文を読む



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