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Prell
Prell is a viscous, pearl green shampoo and conditioner product manufactured by Ultimark Products that according to its maker "...contains a unique 'rinse clean' formula that provides a thick, rich lather for clean, healthy hair."
==History==
Prell was introduced by Procter & Gamble in 1947. The original formula was a clear green concentrate packaged in a tube. In 1955 Prell was marketed for women "who want their hair to have that ''radiantly alive'' look". A woman held the Prell bottle with her hands on both sides, directly in front of her face.〔''It's Here-New Extra-Rich Liquid Prell'', Mansfield, Ohio News-Journal, February 17, 1955, Page 32.〕 Prell and Head & Shoulders, also made by Procter & Gamble, were the two best-selling shampoos in the United States in June 1977. Procter & Gamble had the highest advertising budget in the shampoo industry.〔''All About:Combing the Ailes for a Shampoo'', New York Times, June 8, 1977, Page 45.〕 The firm of Wells, Rich, Greene carried out advertising for Prell.〔''P&G Moves Gleem To Burnett'', April 14, 1976, Page 50.〕 Prior to December 1, 1973, Prell billings was coordinated by Benton & Bowles.〔''Advertising: VW Strays Return'', New York Times, August 29, 1973, Page 55.〕 In advertisements the ''quasi-liquid'' Prell would induce a pearl to sink slowly to the bottom of a container.〔''Off The Shelf'', New York Times, February 25, 2001, Page CT1.〕 Procter & Gamble sold the brand to Prestige Brands International in November 1999. Prestige then sold Prell, along with its other two shampoo brands, Denorex and Zincon, to Ultimark Products in October 2009 in order to focus more on their two larger segments: over-the-counter healthcare and household cleaning products.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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