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PureVia is a stevia-based low calorie sugar substitute developed jointly by Pepsico and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant. It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener. ==Ingredients and Safety== PureVia is a blend of several different ingredients. It contains dextrose, cellulose powder, natural flavors as well as the stevia extract rebaudioside A. The Food and Drug Administration (FDA) determined in December 2008 that rebaudioside A is safe for inclusion as a food additive. However, there has not been a substantial amount of an independent scientific research done on the safety of rebaudioside A that was not funded by the companies that produce and distribute products that include them. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「PureVia」の詳細全文を読む スポンサード リンク
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