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QVC (an initialism for "Quality, Value, Convenience") is an American cable, satellite and broadcast television network, and multinational corporation specializing in televised home shopping that is owned by Liberty Interactive. Founded in 1986 by Joseph Segel in West Chester, Pennsylvania, United States, QVC broadcasts to 235 million households in six countries as QVC US, QVC UK, QVC Germany, QVC Japan, QVC Italy and QVC/CNR (China) - with QVC France due on air in mid-2015.〔( ''QVC to Expand in France, Undaunted by Soft Economy'', Matt Townsend, Bloomberg, New York, 16 April 2014 ).Retrieved 9 May 2015.〕 ==History== QVC was founded on June 13, 1986 by Joseph Segel. One of the first brands to sign a two-year deal with QVC for its products was Sears. The channel's first live broadcast took place at 7:30 p.m. ET on November 24 of that year, reaching 7.6 million cable television homes; the first item sold was a "Windsor Shower Companion" shower radio, presented by host John Eastman (Bob Bowersox was the first host seen on-screen). The corporation later set a new record for first full-year fiscal sales for a new public company of $112 million.〔(About QVC ), About QVC〕 Initially broadcast live from 7:30 p.m. until midnight ET each weekday and all day on Saturdays and Sundays, the channel extended its live programming to 24 hours in January 1987. QVC acquired its top competitor, the Cable Value Network (CVN), in 1989. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then led to difficulties in the couple of years that followed. On February 2, 1995, Comcast purchased a majority shareholder stake in QVC, Inc., taking control of the corporation. That year, QVC kicked off the "Quest for America's Best: 50 in 50 Tour," a 50-week nationwide product search. Q2, a separate channel for more upscale shoppers, was founded in 2004 but abandoned in 2006. QVC.com was started in 1996 as iQVC.〔(Archive.org ), QVC.com on December 22, 1996.〕 In 1998, two former hosts filed a class-action lawsuit against QVC, claiming that they were discriminated against by the shopping channel based on their race. The lawsuit went on to state that QVC refused to allow non-white hosts any permanent daytime/primetime spots, which relegated them to the overnight hours, otherwise known as the "graveyard shift." Because of this, the non-white hosts were paid considerably less than the white hosts. In July 2003, Comcast sold its majority share to Liberty Media. On September 23, 2007, QVC U.S. rebranded itself, changing its logo on-air and online. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with billboards in major U.S. cities. The iQdoU? campaign also included a "teaser" website.〔(iqdou.com )〕 On September 30, 2010, at 11 p.m., QVC began broadcasting in Italy, both on satellite and through digital terrestrial television. In 2012, QVC partnered with China National Radio to take over operations of its home shopping network and associated internet e-commerce site. Its initial reach was reported to be 35 million households. In 2013, QVC partnered with Ion Media Networks to bring its programming to broadcast television, through Ion Television. QVC began to be carried as the fifth digital subchannel on most Ion Television owned-and-operated stations beginning on August 5, 2013; due to technical limitations caused by the number of subchannels Ion requires its stations to carry, QVC is carried in a squeezed full-screen 4:3 format and is transmitted in standard definition. The channel is also broadcast on digital subchannels of low-powered television stations in selected areas. The broadcast service is branded as "QVC Over the Air", with an accompanying on-screen bug appearing on the lower right corner of the screen during the network's programming. On August 22, 2013, QVC launched a timeshift channel called QVC Plus (the first such channel operated by a home shopping network), made available initially on cable provider Bright House Networks and satellite provider DirecTV, which broadcasts the channel's programming on a three-hour tape delay.〔(QVC Launches Second Linear Channel ), ''Multichannel News'', August 23, 2013.〕 The owner of television shopping network QVC announced it is paying $2.4 billion to buy Internet retailer Zulily,〔http://www.cnet.com/news/qvc-owner-to-buy-zulily-shopping-site-for-2-4-billion/〕 a flash-sales pioneer that has struggled recently with slowing sales gains.〔http://www.reuters.com/article/2015/08/17/zulily-ma-liberty-inter-idUSL3N10S3ZF20150817〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「QVC」の詳細全文を読む スポンサード リンク
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