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Quechup (kway-chup) is a social networking website that came to prominence in 2007 when it used automatic email invitations for viral marketing to all the e-mail addresses in its members' address books.〔Saul Hansell (Social network launches worldwide spam campaign ) ''New York Times'', 13 September 2007〕 This was described as a "spam campaign" and raised a great deal of criticism. ==Address book harvesting== The automatic invitation of all the contacts in the e-mail address books of people who signed up to their service was controversial for two reasons: # Without explaining intentions, Quechup required permission to access the address book. # Invites were sent to all addresses in address books without permission of e-mail address owners. This attracted a great deal of criticism〔(Had an invite from Quechup? ) Jemima Kiss ''Digital Digest'' Monday 10 September 2007 ''GuardianUnlimited'', Accessed 23 June 2008〕 in September 2007. Reacting to the criticism, Quechup's parent company iDate Corporation made a public statement on 17 September 2007,〔(The Quechup Social Networking Platform: IDate Corporation Updates Quechup's Address Book Feature ) Press release, Newbury - Berks - UK - 18 September 2007〕 stating that: Much of the criticism focused on misleading users by hiding the nature of the feature in the 'small print' of the site terms〔(Quetchup = Kvetchup ) Saturday, 1 September 2007 ''Digital Flotsam'', Digitalflotsam.com.〕 and not specifying it in the Quechup privacy policy, which stated only, ''"You agree that we may use personally identifiable information about you to improve our marketing and promotional efforts, to analyse site usage, improve our content and product offerings, and customize our Site's content, layout, and services."''.〔(Privacy policy ) quechup.com, Accessed 10 September 2007〕 While admitting the campaign was misleading, technology blogger Chris Hambly pointed out that text explaining how the feature worked was placed in normal print directly above the feature, raising the question of a user's responsibility to read what they agree to, although he noted that this explanatory text failed to clearly state what would happen.〔(Quechup And Mass Hysteria ) - Chrishambly.com, 2 September 2007〕 In their 17 September statement, Glen Finch, Chief Technology Officer stated This has raised the issue of users automatically 'opting in' without first understanding what they are accepting, rather than automatically 'opting out' of questionable features. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Quechup」の詳細全文を読む スポンサード リンク
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