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REI
Recreational Equipment, Inc., commonly known as REI, is a privately held American retail corporation organized as a consumers' cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 140〔http://www.rei.com/about-rei/newsroom.html〕 retail stores in 33〔http://www.rei.com/about-rei/newsroom.html〕 states, catalogs, and the Internet.〔(REI Stores )〕 REI's annual sales in 2014 were $2.2 billion, up 10 percent over its sales in 2013.
==History==
Lloyd and Mary Anderson founded REI in Seattle, Washington in 1938. The Andersons imported an Akadem Pickel ice axe from Austria for themselves, and decided to set up a cooperative to help outdoor enthusiasts acquire good quality climbing gear at reasonable prices. Through the 1970s it identified itself prominently as REI Co-op, focusing primarily on equipment for serious climbers, backpackers and mountaineering expeditions. Jim Whittaker, the first American to summit Mt Everest, was hired as the first full-time employee of REI and served as CEO during the 1960s. However, in the 1980s, with changes to its Board of Directors, the emphasis shifted toward family camping and branched out into kayaking, bicycling, and other outdoor sports. Clothing, particularly "sport casual" clothes, also became a greater part of the company's product line. Although the company remained a cooperative, providing special services to its members, the "co-op" moniker was dropped from much of its literature and advertising. Beginning in 2014 with the introduction of the REI Co-Op line of clothing, REI has publicly re-emphasized the cooperative aspect of its business model. In October 2015, the company launched a redesigned logo, which includes the word "co-op" for the first time since 1983.
Sally Jewell served as CEO of REI prior to becoming United States Secretary of the Interior in April, 2013.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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