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REMA 1000
REMA 1000 is a multinational no-frills supermarket chain owned entirely by the Reitan Group (Reitangruppen). ''REMA'' is a short for REitan MAt (Reitan Food), referring to Odd Reitan (founder of the company). ''1000'' refers to offering a selection of only one thousand different products (see the history section).
With their headquarters located in Oslo, Norway, REMA 1000 includes businesses in Norway, Denmark, Sweden. The chain is based on a franchised discount concept: buying large quantities of a limited range of products and offering these to semi-independent owners under their brand. By 2004, REMA 1000 includes 444 supermarkets spread around Scandinavia.
In Norway, the supermarket chain captured 17.5% (2004) of the total revenue by all Norwegian supermarkets, taking the lead over its closest rival RIMI. By market share it is therefore the single largest supermarket chain in the country.
==The supermarkets==
REMA 1000 supermarkets are known for not spending large sums on aesthetics. As a matter of fact one of the chain's slogans is ''“The simple is often the best”'' (Norwegian: ''“Det enkle er ofte det beste”'') and this reflects on the layout concept in the supermarkets. Products are mostly positioned by crate or even by pallet to save the cost of positioning them in a more attractive way, a strategy not unique to REMA. It is still REMA 1000’s official policy of not letting cost-saving damage the basic idea of simplicity (in accordance with the slogan). Wide corridors and informative signs are therefore present to simplify the shopping.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「REMA 1000」の詳細全文を読む
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