|
RateItAll is a consumer-review website that also incorporates social networking. Consumers review diverse products and services, share information, and get paid modestly for their reviews. Its reviews include a five-star ranking system for those items being rated. It is one of the largest consumer-review internet based services, offering free access to over 8 million reviews posted on its website to date (as of 2010).〔(【引用サイトリンク】 url = http://www.rateitall.com/wt-about_rateitall.aspx ) Discussion of number of reviews recorded on the Rateitall website. 〕 It serves as a free alternative to Consumer Reports and Angie's List which provide some similar fee-based services. ==Business model== RateItAll was founded in San Francisco in 1999〔 by software entrepreneur Lawrence Coburn〔 and one other creator with the following business idea. The Internet features a wide range of user reviews and ratings for numerous purposes including social networking sites and blogs.〔 The business premise was to provide useful reviews to prospective consumers as well as compensate reviewers for their effort. Since user reviews can be posted next to advertising, when people read the reviews, there is a chance that they will also see advertising beside the review, which may possibly lead to a sale or at least result in positive exposure. This benefits the advertiser. Since it is possible to ''track readership'' (of reviews and hopefully advertising) using Google's ''AdSense service'', it's possible for advertisers to pay for this exposure through Google to RateItAll, and it's possible for RateItAll to share some of these revenues with reviewers to encourage contributions.〔〔(Online Social Network RateItAll.com Integrates Google Adsense via an API to Deliver Revenue Sharing to its Members. ) RateItAll press release on PRWeb, May 30, 2006.〕 Such was the business model. Accordingly, RateItAll lets users rate a wide variety of things such as consumer products, services, movies, people, politics, travel,〔 musicians, actors, colleges, baseball teams, drinks, and other things 〔 by uploading ratings and reviews from their computer to the RateItAll website. Reviewers are paid according to readership; this usually amounts to pennies per review, and the total amounts paid are not sizeable, even for prominent reviewers.〔〔 RateItAll was an early proponent among Internet ratings services of sharing advertising revenues.〔(New Google AdSense API: User Gen Monetization Ho! ) John Battelle's Searchblog, May 30, 2006.〕 In addition, the RateItAll website allowed users seeking information to use filters to isolate the opinions of specific demographic groups.〔 Reviewers can manage their ratings lists with online tools.〔 RateItAll also lets users submit lists. RateItAll has different offerings. * RateItAll Index: interactive ratings lists within nine consumer categories. * RateItAll Local: interactive directories of local businesses. * RateItAll Weblists: interactive ratings lists published by registered site members.〔(Capitol Notes: Rating governors, senators and food. ) Tom Barnes and Tracie Mauriello, ''Pittsburgh Post-Gazette'', May 12, 2006.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「RateItAll」の詳細全文を読む スポンサード リンク
|