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Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013.〔(【引用サイトリンク】title=Red Bull the company - Who makes Red Bull? Red Bull Origin :: Energy Drink :: Red Bull )〕 Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng ((タイ語:กระทิงแดง), (:kràtʰiŋ dɛːŋ)), which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Chakkapong, Thailand. In Thai, ''daeng'' means red, and ''krating'' is the reddish-brown muscle-bound bovine called a "gaur", an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different products, produced separately. The Red Bull company slogan is "Red Bull gives you wings" (occasionally "No Red Bull, no wings"),〔(【引用サイトリンク】title=Company )〕 and the product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.〔101013 NYPost.com〕 Energy drinks have been associated with health risks, such as masking the effects of intoxication when consumed with alcohol,〔 and excessive or repeated consumption can lead to cardiac and psychiatric conditions.〔〔 Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the wide variety of other ingredients have any effect.〔 ==History== In 1976, Chaleo Yoovidhya introduced a drink called Krating Daeng in Thailand, which means "red gaur" in English. It was inspired by the tonic Lipovitan, whose prime ingredient is taurine, and was popular among Thai truck drivers and laborers. After visiting Thailand in 1982, Dietrich Mateschitz discovered that Krating Daeng helped cure his jet lag. In 1984, Mateschitz co-founded Red Bull GmbH with Yoovidhya and turned it into a global brand. Red Bull was founded by each partner investing $500,000 of savings and taking a stake in the new company. Yoovidhya and Mateschitz each held a 49% share of the new company. They gave the remaining 2% to Yoovidhya's son Chalerm, but it was agreed that Mateschitz would run the company. The product was launched in Austria in 1987. In 1992, the product expanded to international markets: Hungary and Slovenia.〔(【引用サイトリンク】 url = http://www.fundinguniverse.com/company-histories/Red-Bull-GmbH-Company-History.html )〕 It entered the United States via California in 1997〔 and the Middle East in 2000. In 2008, ''Forbes'' magazine listed both Chaleo and Mateschitz as the 250th richest people in the world with an estimated net worth of $4 billion. Red Bull is headquartered in Fuschl am See, an Austrian village of 1500 inhabitants near Salzburg. In South East Asia, Red Bull and Krating Daeng are often confused for one another as Krating Daeng uses the Red Bull name in their packaging. They are two separate entities marketing for different markets. The main differences are that Red Bull is in a blue silver tall can packaging while the Thailand Red Bull or Krating Daeng is in a smaller gold packaging. They differ in terms of tastes as well. Red Bull Energy Drink has less sugar and is carbonated. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Red Bull」の詳細全文を読む スポンサード リンク
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