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Reitmans
Reitmans Ltd. is a Canadian retailing company, specializing in women's clothing. It was founded in 1926 by Herman and Sarah Reitman, in Montreal, Quebec, Canada. The immediate success of the first store on Saint Lawrence Boulevard (''boulevard Saint-Laurent'') prompted the Reitmans to open a second store which sold exclusively women's clothing. At the end of January, 2011, Reitmans operated 968 stores organized into seven operating chains: Reitmans (364 stores), Smart Set (158 stores), R.W. & Company (67 stores), Thyme Maternity (75 stores), Cassis (22 stores), Penningtons (161 stores) and Addition-Elle (121 stores). The company operates stores in every province and territory in Canada.〔Reitmans 2011 Annual Report〕 For the fiscal year ended January 29, 2011, net earnings were $87,021,000 on sales of $1,070,277,000(See Annual Report and filings on the TSX) ==Motto== Reitmans' motto is "Fits your beautiful", changed from ''Designed for real life.'' In fall 2004, Reitmans used this slogan to advertise, saying: "Life is a catwalk. Have fun with it!".〔http://www.reitmans.com-pdf-Flyer_E.PDF〕
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