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Ritani
Ritani is a fine jewelry company specializing in engagement rings and bridal jewelry. Based in White Plains, New York, the company has e-commerce operations in Seattle, Washington.〔(Blue Nile rival combines ‘clicks and bricks' ), Martinez, Amy. ''The Seattle Times''. Published October 11, 2012; retrieved April 9, 2014.〕
Initially a wholesale jewelry brand, Ritani launched its transactional website in October 2012.〔(Revamped Ritani marries online and in-store shopping ), Sanders, Lorraine. ''Fast Company''. Published October 12, 2012; retrieved April 9, 2014.〕 Customers are able to design a custom engagement ring online, then have the ring shipped to a nearby jewelry store to preview in person.〔(Engagement ring designer Ritani sparkles with $15M, combines clicks with bricks ), Cook, John. ''GeekWire''. Published October 11, 2012; retrieved April 9, 2014.〕 The combination of online and in-person shopping puts Ritani in competition with online jewelry retailers such as Blue Nile Inc. and James Allen, as well as traditional jewelers like Tiffany & Co. In 2012, chief investor Cantor Fitzgerald invested $15 million in Ritani, following the Julius Klein Group selling their stake in the company.〔(Julius Klein Sells Stake in Ritani as Brand Launches E-Commerce Site ), Bates, Rob. ''JCK Online''. Published October 11, 2012; retrieved April 9, 2014.〕 In January 2014, Ritani was selected for the Forbes list of America's Most Promising Companies〔(America's Most Promising Companies List ). ''Forbes''. Published January 2014; retrieved May 16, 2014.〕 for their unique "clicks and bricks" model that blends online shopping and brick-and-mortar stores.〔(Ritani on Forbes America's Most Promising Companies List ). ''Forbes''. Published January 2014; retrieved May 16, 2014.〕 In June 2014, Ritani announced that former Blue Nile (company) CEO Diane Irvine had joined the company's board of directors.〔(Tech Moves: Zillow CMO named to Avvo board; Blue Box bolsters team; Dendreon CEO out; Snap Skout’s new COO and more ). ''GeekWire''. Published June 10, 2014; retrieved June 16, 2014.〕 Ritani's network of independent jewelry store partners has over 180 locations across the US and Canada.〔(Ritani Creates RFID Solution to Engage Shoppers, Increase Sales ), Swedberg, Claire. "RFID Journal". Published June 3, 2014; retrieved June 4, 2014.〕 The focus of "clicks and bricks" is to educate and guide the customer as they design their own ring,〔(This Month in Bespoke: Ritani ). ''Markets Media''. Published February 24, 2014; retrieved May 16, 2014.〕 and then establish trust and confidence with a free in-store preview.〔(How is Ritani Disrupting Luxury Retail? ). ''Bloomberg TV''. Published February 14, 2014; retrieved May 16, 2014.〕 Ritani has an inventory of over 60,000 diamonds ranging in price from $184 to $1.7 million.〔(Dealing diamonds online ). ''Opening Bell with Maria Bartiromo''. Published May 13, 2014; retrieved May 16, 2014.〕
== References ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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