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Ruff&Cut
Ruff&Cut is an American fine jewelry company founded by Wade Watson in 2008. The company sells ethically sourced jewelry items that contain conflict-free diamonds and gem stones and recycled metals. The company's headquarters are in New York City and its products are sold via e-commerce, retail and wholesale. The name "Ruff&Cut" refers to the ruff sandpiper bird, which inhabits southern Africa,〔http://www.seattleaudubon.org/birdweb/bird_details.aspx?id=179〕 and to cut diamonds; as a whole, "ruff and cut" is a play on words referring to rough and cut diamonds, as well as the ruff sandpiper.
==History==
Although the company was first launched officially in September 2008, founder Wade Watson started formulating Ruff&Cut in January 2007 when he became inspired to create a company that "gives back" after the attacks on September 11. He was already involved in the diamond mining trade, and thus decided to create a jewelry company with only conflict-free diamonds and recycled metals of 18k gold and sterling silver. Watson put together a team of designers interested in creating environmentally and socially conscious jewelry designs such as Todd Reed and Me&Ro and launched the official website containing all of the designs in September 2008.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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