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Runtastic
Runtastic is an Austrian mobile fitness company that combines traditional fitness with mobile applications, social networking and elements of gamification as a logical reaction to the Quantified Self movement.〔Courtney Boyd Myers (17 September 2011). The Future of Health and Fitness. The Next Web. Retrieved from http://thenextweb.com/insider/2011/09/17/the-future-of-fitness-and-health/ (21 February 2013).〕 Runtastic develops activity tracker apps, hardware products, and services, such as: online training logs, detailed data analysis, comparisons to other users, and many more functions to help users improve their overall fitness.
On August 5, 2015, Adidas bought Runtastic for $239 million.〔http://www.engadget.com/2015/08/05/adidas-buys-runtastic//?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi〕
==History==
The initial idea was born during a project at the University of Applied Sciences Upper Austria for tracking sailboat races. As the target group was too small, the founders decided to focus on more popular sports, such as: running, biking, or walking. Subsequently, Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger founded the company, Runtastic, in October 2009 in Pasching, Austria.
In August 2015, it was announced that Adidas had acquired Runtastic for €220 million ($240 million), this included the 50.1% stake Axel Springer bought in the company back in 2013, making Runtastic entirely owned by Adidas.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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