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Moz (marketing software)
Moz is a software as a service (SaaS) company based in Seattle, Washington, U.S.A., that sells inbound marketing and marketing analytics software subscriptions. It was founded by Rand Fishkin and Gillian Muessig in 2004 as a consulting firm and shifted to software development in 2008. The company hosts a website that includes an online community of more than one million globally based digital marketers and marketing related tools.
== History ==
In 2004, Moz was founded by Rand Fishkin and Gillian Muessig as 'SEOmoz'. In September 2007, the company raised $1.1 million in Series A funding from Ignition Partners and Curious Office. In 2012, it raised $18 million in funding from Foundry Group and Ignition Partners.〔Mickey, B. (2012). Marrying SEO and Social Analytics Tools. Folio: The Magazine For Magazine Management, 41(7), 26.〕
In June 2012, SEOmoz acquired Followerwonk, a tool for searching, filtering and managing Twitter bios with other Twitter management functions like analytics. The terms were not disclosed, but SEOmoz said the acquisition was for somewhere between one to four million US dollars.〔 In December 2012: SEOmoz acquired GetListed for $3 Million. In May 2013, the company rebranded as 'Moz' and relaunched the website at Moz.com. During the period 2008 to 2011, SEOmoz grew from $1.5 million to $11.4 million in revenue.
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