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SONCAS is a French acronym for ''Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie''. Well known in France this system was invented to know what drives a person to buy a good, after the research of a French study it was found that most peoples are driven buy one of this six topics ''Sécurité - Orgueil - Nouveauté - Confort - Argent - Sympathie''〔http://www.commerciaux.fr/profession/methode_soncas.php〕 that could be translated to ''Security - Pride - Novelty/Technology - Comfort - Money - Sympathy''. This technique is used by seller to find what a buyer is craving to make him buy the product.〔http://harald-braha.fr/scurit-orgueil-nouveaut-confort-argent-sympathie/〕〔http://www.definitions-marketing.com/Definition-SONCAS〕 An other way of using SONCAS is to use every single points to cover all six topics to be sure to make the custumer like the product.〔http://www.ecompedia.net/index.php?title=SONCAS〕 SONCAS is also linked with the Enneagram of Personality and Maslow's hierarchy of needs.〔http://www.marketing-etudiant.fr/cours/m/methode-soncas-vente.php〕 ==Example on how to use SONCAS== For the sale of a car: *Security The client needs to be reassured. - This car is equipped with ABS which allows it to benefit from a reduced braking distance. - It's equipped with nine airbags, so that the driver and passengers are protected in case of impact. *Pride The client needs to see return a positive image for his ego. - The new headlight block gives a nice sporty look to this model. - This is not the car for "Mr. Everybody ." - The leather upholstery gives a certain standard to this vehicle. *Novelty/Technology The customer needs innovation. - This car is equipped with the latest technology XR2 derived from Formula 1 cars. *Comfort The customer seeks comfort. - Drivers and passengers seats are adjustable in height and depth which ensures optimum driving comfort. - The trunk has a 850 cm3 capacity and could easily accommodates 3 large suitcases. *Money The customer is looking for a very low price or the best price / quality ratio. - This model sells for €9900. - Its fuel consumption is only 6 liters/100 km, you can do 1000 km with a full tank. *Sympathy The client needs a positive emotional feeling. - This is the vehicle I bought for my own wife. - This is a French car built in France. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「SONCAS」の詳細全文を読む スポンサード リンク
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