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Shemspeed
Shemspeed is an American independent recording label and promotional agency, working primarily in the genres of hip hop, dancehall, pop and world music. Shemspeed was started in 2007 by Erez Safar. ==Merchandise== Shemspeed's website, Shemspeed.com, focuses on Jewish music and music videos, events listings, features and reviews, and a music and apparel store.〔("Forward 50, 2007," ) ''The Forward''. Retrieved November 17, 2011.〕〔Ben Jacobson, “Young and Jewish on the Web”, ''Jerusalem Post Billboard'', October 19–25, 2007.〕 To promote the website’s launch, Safar booked four concerts in four nights at venues in Jerusalem, London, New York and Los Angeles with over 40 live acts in total.〔 In early 2010, Shemspeed began selling a blue and white "Israeli keffiyeh" with Stars of David and the Hebrew slogan "Am Yisrael Chai" ("The people of Israel live"). Manufactured by Baruch Chertok’s company, Dveykus, the scarves caused some minor controversy by putting a Jewish spin on the Middle Eastern garb most prominently associated with the former Palestinian leader Yasser Arafat.〔Michele Chabin, ("Reclaiming The Keffiyah?" ) ''The New York Jewish Week'', January 28, 2010.〕 Safar defended the sale of the keffiyehs, noting that Jews indigenous to the Middle East have worn some variation of the keffiyeh for thousands of years.〔Robert Mackey, ("An 'Israeli Remix' of a Palestinian Scarf," ) ''New York Times'', February 8, 2010.〕
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