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Shomi
Shomi is a Canadian subscription video on demand service jointly owned by Rogers Communications and Shaw Communications. The service is viewed as a Canadian-based competitor to Netflix, with a library of 1,200 films and 11,000 hours worth of television programs available on launch. Shomi content can be accessed as an over-the-top service through the service's website and apps, or through the video on demand libraries of participating television providers. The service emphasizes manually curated categories of content, in contrast to the algorithmic approach used by competing services.
As of its beta launch on November 4, 2014, the service was not available as a standalone product and could only be purchased by internet and television subscribers of Rogers and Shaw. Since August 20, 2015, this restriction has been removed, and the service is available standalone. It competes directly with other subscription-based over-the-top streaming services, such as Netflix in Canada, as well as Bell Media's CraveTV.
== Distribution ==
Shomi is available via the video on demand library of subscribers' set-top boxes, and as an over-the-top service via its website, mobile apps, video game consoles, and other devices.〔 The service is priced at $8.99 per month;〔 for its beta phase, Shomi was only available to those who are customers of Rogers and Shaw's internet or cable television services. A Rogers representative stated that the venture was "evaluating various distribution models" and was in talks with other television providers.〔 As of August 20, 2015, Shomi is available as a standalone service and is no longer exclusive to Rogers or Shaw customers. In October 2015, Shaw Direct added Shomi to the lineup. 〔http://www.shawdirect.ca/english/shomi/?intcid=ib-2015-10-15-shomi-Hero1-eng-shawdirect/〕
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