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ShopSocially is a social commerce platform for online retailers. It provides a suite of on-site social applications for retailers aimed at generating social interactions.〔Perez, Sarah. (“ShopSocially Launches Its Platform” ) TechCrunch. Jun. 22, 2012〕 ==History and Services== ShopSocially was co-founded in 2009 by Jai Rawat and Samir Palnitkar. The pair has previously co-founded Obongo, acquired by AOL in 2001〔() Bloomberg Businessweek〕 and AirTight Networks.〔() AirTight Networks〕 ShopSocially was initially launched as a destination site for social shopping where users could connect with their friends for shopping advice.〔Rao, Leena. ("ShopSocially Taps Into Your Social Graph For Product Recommendations" ) TechCrunch. May 18, 2010〕〔Gannes, Liz. ("ShopSocially: Another(!) Site to Foster Conversations About Buying Products" ) GigaOm. May 18, 2010〕〔Kabra, Navin. ("ShopSocial.ly – A Pune-based startup that marries Facebook to shopping" )〕 However, like other similar attempts at that time such as Blippy and Swipely that model did not prove to be successful. ShopSocially decided to pivot and launched a social sharing application for online retailers in April 2011 〔Rao, Leena. ("ShopSocially Debuts Social Sharing Tool For Retailers" )〕〔Wonham, Linc. ("ShopSocially Unveils Social Connect for Merchants" )〕 and announced some big name customers including Sephora, Zales and CafePress. In June 2012 ShopSocially announced the launch of a social commerce platform which included a number of different social applications.〔Perez, Sarah. (“ShopSocially Launches Its Platform” ) TechCrunch. Jun. 22, 2012〕〔Naidu, Prasant. ("Interview With Samir Palnitkar, President at ShopSocially [Video]" )〕〔Howen, Allison. ("Three's a Charm for This Social Platform" )〕 ShopSocially was named the winner of LinkShare Technology Genius Award in July 2011,〔("ShopSocially Wins Technology Genius Award for Social Commerce at LinkShare Golden Link Awards 2011" )〕〔("View From the Top: It Pays to ShopSocially" )〕 was the winner of 2013 TiE50 “Top Startup” Competition at TiEcon 2013,〔("ShopSocially Named Winner of 2013 TiE50 “Top Startup” Competition at TiEcon 2013" )〕 has been named as one of the most promising companies to watch by AlwaysOn 〔("ShopSocially Selected by AlwaysOn as one of the Most Promising Companies to Watch" )〕 and was also recognized as a top 10 Internet startup by siliconindia.〔("Top 10 Internet Companies" )〕〔("ShopSocially: The Shopping Recommendation Engine" )〕 In April, 2013 Facebook released a case study 〔( "ShopSocially Drives Impactful Social ROI" )〕 featuring ShopSocially. ShopSocially combines the concepts of online shopping and social media. By enabling ShopSocially apps on their site, retailers can get visitors to share products and purchases, consult their friends for buying advice and increase Facebook fans.〔("How ShopSocially uses social media to bring retailers and consumers closer" )〕〔("How to Make Your E-Commerce Website Social" )〕〔("Want to make your e-commerce site more social? Here's one way" )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「ShopSocially」の詳細全文を読む スポンサード リンク
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