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SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies. SiriusDecisions developed the "Demand Waterfall" model, which is widely used by B2B companies to describe and measure their lead-to-revenue funnel.〔(【引用サイトリンク】publisher=''B2B Marketing Directions'' )〕 SiriusDecisions clients include Adobe, IBM, GE, HP, Cisco;〔(【引用サイトリンク】publisher=''JMI Equity'' )〕 SAP;〔(【引用サイトリンク】publisher=''SAP Blogs'' )〕 and Motorola.〔(【引用サイトリンク】publisher=''Spiceworks'' )〕 ==Company History== SiriusDecisions was founded in 2001 by current managing directors John Neeson〔(【引用サイトリンク】publisher=''Bloomberg Businessweek'' )〕 and Richard Eldh.〔(【引用サイトリンク】publisher=''Bloomberg Businessweek'' )〕 SiriusDecisions has helped define many business marketing best practices and concepts, including lead scoring and marketing operations.〔(【引用サイトリンク】publisher=''CMO.com'' )〕 Since 2005, the company's "Demand Waterfall" model, which was updated in 2012, has been used by marketers to analyze their lead qualification process, from the inquiry stages through closed sales.〔(【引用サイトリンク】publisher=''AdAge'' )〕〔(【引用サイトリンク】publisher=''MarketOne'' )〕〔(【引用サイトリンク】publisher=''B2B Digital Marketing'' )〕 The model introduced prominent B2B marketing terms, including marketing qualified lead (MQL) and sales qualified lead (SQL).〔(【引用サイトリンク】publisher=''MarketingProfs'' )〕 SiriusDecisions announced January 8, 2014, that it had received an investment from JMI Equity.〔 Along with its Wilton headquarters, the company has offices in London, Montreal, San Francisco and Waltham, Massachusetts. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「SiriusDecisions」の詳細全文を読む スポンサード リンク
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