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Sketchers : ウィキペディア英語版
Skechers

Skechers is an American footwear company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992. After Robert left LA Gear, which he had founded in 1983, the Greenbergs set up Skechers as a distributor for Doc Martens.〔(Sole Survivors ). Forbes.com. Retrieved on 2011-04-30.〕 Importing counterfeit Doc Martens boots ended in a legal battle between Skechers and R. Griggs Group.〔(Robert Greenberg 1940— Biography – Entrepreneurial skills, L.a. gears boom and bust ). Referenceforbusiness.com. Retrieved on 2011-04-30.〕
==History and products==

Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.〔(【引用サイトリンク】title=History of Skechers U.S.A. Inc. )
Skechers makes an effort to maintain a trendy and stylish brand image by using celebrity-driven advertising,〔 and has promoted its product with ''The Voice'' television show winner Danielle Bradbery, TV personality Brooke Burke-Charvet, marathon runner Meb Keflezighi, quarterback Joe Montana, and entrepreneur Mark Cuban.〔 In 2014, the company signed a deal with the owners of the race horse California Chrome to display the company's logo on various items worn by the horse and his handlers during the 2014 Belmont Stakes. In October 2014 musician Ringo Starr signed to appear in the global marketing campaign for Skechers Relaxed Fit footwear.〔("Skechers signs Ringo Starr," Skechers blog, October 20, 2014 ), Retrieved November 14, 2015.〕
The company offers two distinct footwear categories: a lifestyle division that includes the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and GOwalk footwear. Through licensing agreements, the company offers branded apparel, bags, watches, eyewear and additional merchandise. Skechers has an extensive network of global distributors that sell its product in over 120 countries and territories, and nearly 900 Skechers stores around the world.〔(【引用サイトリンク】title=SKECHERS Corporate Information )
In 1998, Skechers signed an agreement with ModaCAD Inc. to participate in ModaCAD's dynamic interactive, photo-realistic 3-D rendered virtual shopping mall.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Skechers」の詳細全文を読む



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