|
Sloche is a frozen beverage sold by the convenience store chain Couche-Tard, mostly in the province of Quebec, Canada. While it is similar in concept to the traditional Slush Puppie, Sloche has gathered much publicity through an aggressive (and sometimes controversial) marketing campaign. The oversized Sloche plastic cups are covered with humorous slogans such as: "No animal has tasted this product before you," and "A good source of crushed ice." Couche-Tard also used to sell gummy candies under the Sloche brand. Some of these candies had to be removed from the shelves after allegations that their concept art was racist.〔( Couche-Tard candy packaging called 'racist' (Wayback machine) )〕〔(Hour.ca - News - Candy wrapper whistleblower wins prize )〕 ==Flavors== All Sloche flavor names are humorous and often gross, a marketing angle aimed at pleasing a mostly adolescent crowd. The brand mission was described as: "''To satisfy their need for sensory gratification and protest against authority, parents and society.''"〔(Sloche )〕 The beverage's colors are vivid and the taste is said〔(【引用サイトリンク】title=Sloche case )〕 to be much sweeter than that of Slush Puppie and slightly more acidic. The following is an incomplete list of current and discontinued flavors: * Winchire Wacheur (2000)〔(【引用サイトリンク】title=La Sloche )〕 (''Windshield Washer''), formerly: Schtroumpf Écrasé (''Crushed Smurf'') renamed because of concerns over copyright infringement. Actual flavor is blue raspberry. * Sang Froid (2000)〔(【引用サイトリンク】title= Mange d’la barbe! )〕 (''Cold Blood'') Actual flavor is cherry. * Goudron Sauvage (2001)〔(【引用サイトリンク】title=La Sloche )〕 (''Wild Tar'') Actual flavor is lemonade. * Poussin Frappé (2002)〔(【引用サイトリンク】title=La Sloche )〕 (''Chick Shake'') Actual flavor is berry. * Rosebeef (2003)〔(【引用サイトリンク】title=La Sloche )〕 (''Rosbeef'') Actual flavor is peach. * Swompe (2004)〔(【引用サイトリンク】title=Les nouveaux mandats de la semaine )〕 (''Swamp'') Actual flavor was strawberry-kiwi, but it was changed to green apple. * Cheddar Tropical (2005)〔(【引用サイトリンク】title=Du cheddar plein la Sloche )〕 (''Tropical Cheddar'') Actual flavor is sour apple. * Liposuccion (2006)〔(【引用サイトリンク】title=Sloche revient à la charge )〕 (''Liposuction'') Actual flavor is passionfruit. * Gadoue (2007)〔(【引用サイトリンク】title=De la Sloche à la sloche )〕 (''Dirty half-melted snow'') Actual flavor is wild berry. * Wontong (2008)〔(【引用サイトリンク】title=2009 Marketing Awards: Point-Of-Purchase Campaign )〕 (''Wonton Soup'') Actual flavor is iced tea. * Sloche 10è anniversaire (2009)〔(【引用サイトリンク】title=Couche-Tard célèbre les " 10 ans de Sloche " : un succès de création, de " branding " et d’affaires )〕 (''10th Anniversary Sloche'') Actual flavor is sour apple. * Paparmane (2010)〔(【引用サイトリンク】title=Sloche ramène la bonne vieille Paparman )〕 (''Peppermint'') Actual flavor is grape. * Crème à barbe (2012)〔(【引用サイトリンク】title=Bos rit à la barbe de Sloche )〕 (''Shaving cream'') Actual flavor is creamy orange. * Ouananiche (2013) This was actually a fake shown on April Fools' Day. * Pizzaghetti (2013)〔(【引用サイトリンク】title=La Sloche Pizzaghetti Couche-Tard été 2013 )〕 Actual flavor of the "Pizza" half is strawberry, and the "Ghetti" half is kiwi. * Savon (2014)〔(【引用サイトリンク】title=Sloche Savon )〕 (Soap) Actual flavor is watermelon. Bomme Galoune and Full Zinzin flavours only seem to appear in old marketing material. Full Zinzin also briefly appears in the televised commercial made for the Goudron Sauvage flavour. However, these flavours are never mentioned in any more recent articles or marketing retrospectives. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Sloche」の詳細全文を読む スポンサード リンク
|