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SmartFocus is a technology company which delivers personalized and contextualized messages on a SaaS platform. Headquartered in London, United kingdom. The SmartFocus Message Cloud platform includes an email platform, beacon technology, real-time predictive recommendations, customer insights, marketing intelligence and personalization across email, mobile and web. Forrester Research, Inc. cited the SmartFocus Message Cloud as a Strong Performer among real-time interaction management suites in its Real-Time Interaction Management Report, Q3 2015 〔https://www.forrester.com/The+Forrester+Wave+RealTime+Interaction+Management+Q3+2015/fulltext/-/E-res118220〕 ==Corporate history== Founder and original CEO Nick Heys established the business as Emailvision in 1999, with the goal of creating a technology platform that would enable marketers to leverage the power of online relationship marketing.〔(【引用サイトリンク】 Speaker Profile: Nick Heys )〕 From the first office in France, the company expanded to the UK and Germany. By 2010, the company opened offices in the United States, Belgium, Switzerland, Spain, Hong Kong, and China 〔(【引用サイトリンク】 title= BRANDING NEWS: Emailvision doubles workforce and goes global )〕 to provide service and support to a growing list of International clients. In 2010, Francisco Partners acquired a controlling interest in the company.〔 In 2011, the company bought two complementary software providers in the fields of social media and customer intelligence. In January, it acquired ObjectiveMarketer, a provider of social media marketing, to give email marketers the capability to integrate social media into their everyday campaigns. In June, it acquired SmartFocus Group, a company specializing in customer intelligence and multi-channel marketing software. Shortly after these acquisitions, the company moved their headquarters from Paris, France, to London, United Kingdom. In September 2012, the company acquired PredictiveIntent, a pioneer in behavioral targeting and predictive analytics technology.〔(【引用サイトリンク】 title= Emailvision Acquires PredictiveIntents )〕 In February 2013 Nick heys stepped down as CEO and Brad Wilson, former Worldwide General Manager of Microsoft Dynamics, was announced as the company's new CEO.〔(【引用サイトリンク】 Brad Wilson Takes the Reins at Emailvision )〕 In May 2014, it was announced that Rob Mullen had taken over the role of CEO. Mullen has a strong track record in growing SaaS, personalization, CRM and analytics businesses. Prior to joining SmartFocus, he served as a Director of public companies, Non-Executive Director, and has held multiple CXO positions at high-growth companies such as AGT, 3iMind, I2 Technologies, Medseek, Opera, Chordiant, and IBM. In addition to his commitments as CEO, Mullen serves as a Chairman & Non-Executive Director of several early stage companies guiding their strategy and execution. 〔http://www.vbprofiles.com/people/rob-mullen-53cf89100818f40453001676〕 The company expanded its suite of products in the same month with the acquisition of marketing intelligence company, PivotLink, a provider of retail marketing intelligence and analytic applications.〔(【引用サイトリンク】 title= Cloud Marketing Platform Acquires & Hires )〕 In the summer of 2014 SmartFocus acquired Beacon technology specialist TagPoints and social media analytics provider Content Savvy as part of its strategy to develop the UK’s first omni-channel digital marketing system. These two key Big Data acquisitions position SmartFocus as an industry leader for mobile and location-based digital marketing. Its platform now offers customer engagement and analytics capabilities across all media channels, so clients can gain deeper insight into consumer behavior. 〔http://mobilemarketingmagazine.com/smartfocus-acquires-tagpoints-and-content-savvy/〕 TagPoints was the first company to install beacon technology in a UK shopping center, and has since established itself as a leader in proximity marketing. Its mobile phone loyalty platform won an award at the 2014 Mobile World Congress ‘Barca Starta’ competition. 〔http://mobilemarketingmagazine.com/tag/tagpoints/〕 Using natural language processing (NLP) and machine learning technology, Content Savvy offers the ability to follow and accurately interpret media channels, including Facebook posts, trending social media topics, blogs and video posts. Its acquisition enables SmartFocus to provide marketers with unprecedented capacity to engage with, and gain insight into, customer behavior. For example, using Content Savvy marketers can distinguish whether someone in an online conversation truly has the intent to buy and can subsequently export this information to CRM systems or customer databases. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「SmartFocus」の詳細全文を読む スポンサード リンク
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