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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク SocioBranding ： ウィキペディア英語版 SocioBranding SocioBranding is an approach to brand management that integrates traditional advertising creative strategy and tactics with those utilizing social networking vehicles. The process allows companies and their brands to reach both business and consumer targets not only on the external level but also on a lifestyle level, allowing the brand to become part of the social fabric of the customers’ lives. Traditional media speaks to a target audience in a one-way fashion. This allows the brand to build awareness and convey its messaging to help shape and define its image. However, the advent of social media has provided brands with the ability to massively interact with their target audience and create a fan base of customers willing to champion the brand. The brand moves beyond shouting at the audience to interacting with them in a more casual and trusted manner. The approach is strongest for consumer targeting but is also a valuable tool in developing and managing B2B relationships as well. Professional networking sites have created access to what amounts to virtual conferences or trade shows. Brands can connect instantly with industry peers nationwide or even globally.〔“Business Benefits of Social Media”, Jim Stiles, bluecusa.com, http://www.bluecusa.com/press/article.php?id=000089〕 The result is a powerful integrated method for managing the brand across customer types. ==Approach== This strategy requires an adaptive communications process. The various media vehicles each require a different tone and focus in order to be effective. Consumers react differently to various media vehicles. The outward corporate approach that works for broadcast ads will need to be repurposed for the highly personalized social media. Social media requires a more humanized approach that applies a persona to the brand and fosters a friendly connection.〔“Social Media is About People, Not Logos”, Jason Baer, socialmediatoday.com, http://socialmediatoday.com/SMC/123163〕 Blending the two provides a means for the target audience to quickly identify the brand with the corporate message but also to connect with it in the more interactive environment. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「SocioBranding」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.