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JVL Ventures, LLC d/b/a Softcard formerly Isis Mobile Wallet, was a joint venture between AT&T, T-Mobile and Verizon which produced a mobile payments platform known as ''Softcard'', which used near-field communication (NFC) technology to allow users to pay for items at stores and restaurants with credit and debit card credentials stored on their smartphones. The partnership was first announced on November 16, 2010; following a trial period in 2012, the service officially launched nationwide on November 14, 2013. The official Softcard app was available for NFC-compatible smartphones using the Android operating system and later on Windows Phone 8.1. On February 23, 2015, it was announced that Google Inc. would acquire Softcard's intellectual property and integrate it into its competing Google Wallet service. As a result, the Softcard service was permanently discontinued on March 31, 2015, and Softcard's member carriers have begun backing the newly created Android Pay system instead. == History == In November 2010, AT&T. T-Mobile USA and Verizon officially announced a joint venture known as Isis, which planned to develop a near-field communications-based mobile payments platform. The venture also announced partnerships with Discover Financial for access to its point-of-service network, and Barclaycard as a card issuer. The company stated that it planned to "introduce its service in key geographic markets during the next 18 months".〔(【引用サイトリンク】url=https://gigaom.com/2010/11/16/can-isis-bring-nfc-payments-to-life/ )〕〔(【引用サイトリンク】url=http://www.engadget.com/2010/11/16/atandt-t-mobile-and-verizon-announce-isis-national-mobile-commer/ )〕 The three carriers announced plans to invest more than $100 million in the project. The service originally planned to operate as a payment system that would handle its own transactions, but citing rapidly developing competition, Isis changed its model to integrate with existing credit cards and payment networks.〔(【引用サイトリンク】url=https://gigaom.com/2011/05/04/carriers-downsize-isis-plans-reach-out-to-credit-card-companies/ )〕 On July 19, 2011, Isis announced that American Express, Mastercard, and Visa would additionally back the platform. Isis planned to launch a trial program in Salt Lake City and Austin in early to mid 2012.〔(【引用サイトリンク】url=https://gigaom.com/2011/07/19/isis-recruits-credit-card-companies-for-mobile-payment-push/ )〕〔 In September 2011, Isis announced that HTC, LG Electronics, Motorola Mobility, Samsung Electronics, Research in Motion, and Sony Ericsson had committed to manufacturing smartphones that would be compatible with the system. It also announced a partnership with DeviceFidelity to manufacture NFC-enabling accessories for other devices so that they could support Isis.〔(【引用サイトリンク】url=https://gigaom.com/2011/09/27/handset-makers-line-up-behind-isis-nfc-payment-platform/ )〕 In February 2012, Isis announced Barclaycard, Capital One, and Chase as launch bank partners for the service.〔(【引用サイトリンク】url=http://www.theverge.com/2012/2/28/2829912/isis-nfc-chase-capital-one-barclay-bank-partners )〕 Isis soft-launched in Austin and Salt Lake City on October 22, 2012,〔(【引用サイトリンク】url=http://www.pcmag.com/article2/0,2817,2411247,00.asp )〕 and launched nationwide on November 14, 2013.〔(【引用サイトリンク】url=http://www.cnet.com/news/isis-mobile-wallet-goes-live-nationwide-offers-freebies/ )〕 In September 2014 Isis changed its name to Softcard to end confusion that an active terrorist group was a major player in the mobile payment race.〔(【引用サイトリンク】url=http://www.cnet.com/news/isis-wallet-becomes-softcard-to-avoid-confusion-with-militant-group/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Softcard」の詳細全文を読む スポンサード リンク
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