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Sojern is a provider of a data-driven traveler marketing platform that utilizes programmatic buying and machine learning technology.〔(【引用サイトリンク】url=http://www.crunchbase.com/company/sojern )〕〔(【引用サイトリンク】url=http://www.eyefortravel.com/mobile-and-technology/sojern-confirms-75-million-funding )〕 Sojern partners with travel companies including airlines, OTAs, hotels, and rental car companies to collect anonymized (non-personally identifiable) traveler profiles.〔〔(【引用サイトリンク】url=http://www.travolution.co.uk/articles/2013/03/07/6537/sojern-brings-its-big-data-travel-technology-to-europe.html )〕 The company utilizes this data to target travelers and deliver marketing messages across media channels.〔〔 Sojern is currently headquartered in San Francisco, CA with key offices in New York, Omaha and London.〔 ==History== Originally based in Omaha, Nebraska, Sojern was founded in 2007 by Gordon Whitten and has since acquired patents for its products. In April 2011, Yahoo! veteran Mark Rabe succeeded Whitten as CEO, though Whitten has stayed on as a member of the board of directors.〔 According to Rabe, the company’s mission has been to build the world’s leading data-driven travel engagement platform.〔(【引用サイトリンク】url=http://www.prnewswire.com/news-releases/sojern-takes-flight-big-data-travel-company-reports-more-than-double-year-on-year-growth-195813661.html )〕 Sojern began as a pioneer in the boarding pass advertising space; it was the first company in the U.S. with exclusive patents for Printed and Online Boarding Pass customization technology.〔(【引用サイトリンク】url=http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=2&f=G&l=50&co1=AND&d=PTXT&s1=Sojern&s2=%22Boarding+pass%22&OS=Sojern+AND+%22Boarding+pass%22&RS=Sojern+AND+%22Boarding+pass%22 )〕〔(【引用サイトリンク】url=http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=Sojern&s2=%22Boarding+pass%22&OS=Sojern+AND+%22Boarding+pass%22&RS=Sojern+AND+%22Boarding+pass%22 )〕 In 2008, the company’s airline partners, including Delta Air Lines and Continental Airlines, began utilizing Sojern’s technology to offer targeted ads on boarding passes. Sojern released a new media platform, the Sojern Traveler Platform (STP), in 2011 that focused on improving its technology's targeting capabilities.〔 To protect its platform technology, the company received a U.S. Patent for “providing customized or personalized content, relevant and timely messages and targeted advertising to travelers based on their destination and dates of travel” in March 2012.〔(【引用サイトリンク】url=http://www.prnewswire.com/news-releases/sojern-receives-us-patent-for-method-to-provide-customized-messages-to-travelers-142611226.html )〕 Since its founding, Sojern has been expanding with a 3,811% fiscal year revenue growth between 2008 and 2012.〔(【引用サイトリンク】url=http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_fast500_rankings_110713.pdf )〕 The company has also made moves towards international expansion, establishing a London office in 2013.〔 Sojern has now worked with over 600 brands, such as Hyatt, Avis, Microsoft, and US Airways. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sojern」の詳細全文を読む スポンサード リンク
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